In Grand Central Terminal (NYC) over dec/jan (both months, usually advertising is only up for one month, this was up for two), they had advertising for "A Diamond Is Forever" (which itself is a slogen that was invented by De Beers (spit)). Every single one had a picture of some piece of jewelery and a slogan. Nothing about the jewelery itself, and every slogan was obviously aimed at men telling them to buy jewelery for their woman - and hang the expense, and don't expect anything more than a pair of socks in return.
Such gem slogans (no pun intended) as: "Immagine the resolutions's SHE'LL make" "For once you'll know exactly what she's thinking" "She hasn't kissed you like that since, well, has she ever kissed you like that?" "No assembly required, unless she falls to pieces" "Make sure she has a soft place to land"
and so on, if you're really interested, I found a link to the ads to refresh my memory of the slogans that made be grit my teeth every day on the way to work, simply because of the sheer sexism (and yes, the whole 'men are mindless-etc' attitude) of it all.
The ads are here: http://www.adiamondisforever.com/hot/asadvertised.html You have to then click 'sieze the day', and then 'view the ads' and a pop-up window will come up with the ads (with a little prev/next buttons at the top).
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Date: 2005-02-14 11:55 pm (UTC)Such gem slogans (no pun intended) as:
"Immagine the resolutions's SHE'LL make"
"For once you'll know exactly what she's thinking"
"She hasn't kissed you like that since, well, has she ever kissed you like that?"
"No assembly required, unless she falls to pieces"
"Make sure she has a soft place to land"
and so on, if you're really interested, I found a link to the ads to refresh my memory of the slogans that made be grit my teeth every day on the way to work, simply because of the sheer sexism (and yes, the whole 'men are mindless-etc' attitude) of it all.
The ads are here: http://www.adiamondisforever.com/hot/asadvertised.html
You have to then click 'sieze the day', and then 'view the ads' and a pop-up window will come up with the ads (with a little prev/next buttons at the top).