While I was at Whole Foods just before the weekend, I grabbed some Hip Whip, because I needed Cool Whip, and they don't have Cool Whip at WF (and I'm a slacker and didn't want to get actual cream to whip myself, nor did I want to go to a different supermarket after the trip to WF).
Hip Whip is an all natural, whole foods alternative to Cool Whip (which I guess isn't made of whole ingredients and has the chemical preservative stuff). It's also non-dairy, and from a quick look at the ingredients list vegan to boot.
So we tried some of that on our strawberries last night, and to be frank, I think it's disgusting. It actually tasted a bit like rancid cream, which is no small feat when you consider that there's no dairy in it at all. Yech!
Avoid.